AI-Powered Analytics

Computer Vision Analytics Services

Transforming Video Data into Actionable Business Intelligence

We provide AI-powered people counting and behavioral analytics using advanced computer vision. Our solution converts video streams into measurable insights that help organizations optimize operations, improve customer experience, and drive data-driven decisions—without compromising privacy.

Real-Time Detection Instant people counting
Privacy-First No facial recognition
Actionable Insights Data-driven decisions

Service Overview

Our Computer Vision Analytics service provides businesses with actionable insights into visitor flow and on-site behavior using advanced video analysis and pattern recognition technology. By transforming visual data into meaningful metrics, organizations can optimize operations, improve customer experience, and make informed, data-driven decisions.

The solution automatically detects and analyzes people movement across physical spaces, capturing accurate traffic data while respecting operational efficiency and scalability requirements.

Core Capabilities

  • Automated pedestrian detection and counting
  • Directional movement analysis (entering, exiting, passing-by)
  • Behavioral analytics and dwell time estimation
  • Heat map visualization of high-traffic zones
  • Real-time and historical reporting
  • Scalable deployment across multiple sites

Key Features

Automated People Counting

Accurately measures the number of individuals entering, exiting, and passing by monitored areas.

Visitor Flow Analysis

Tracks movement patterns to understand peak hours, congestion points, and overall traffic trends.

Behavioral Insights

Analyzes dwell time, movement paths, and zone engagement to assess how people interact with spaces.

Strategic Camera Placement Support

Optimized deployment at entrances and key areas to ensure reliable data capture and coverage.

Real-Time & Historical Reporting

Access live dashboards and historical data for performance monitoring and trend analysis.

Scalable & Flexible Deployment

Suitable for single locations or multi-site environments, adaptable to various industries.

Use Cases

Retail and commercial spaces
Public venues and facilities
Corporate offices and campuses
Transportation hubs and service centers

Business Benefits

  • Optimize space utilization and layout planning
  • Improve staffing and operational efficiency
  • Enhance customer or visitor experience
  • Support marketing and performance measurement
  • Enable data-driven decision-making

Project Objectives

1

Develop a highly reliable pedestrian traffic counting system

2

Detect movement direction (entering vs. exiting the store)

3

Count people who pass near the entrance without entering

4

Generate heat maps to visualize customer behavior patterns inside the store

5

Produce detailed reports to support executive decision-making

6

Improve operational efficiency and sales performance

Scope and Methodology

Camera Configuration

The client will be advised on physical camera adjustments to ensure accurate counting results.

Reference Videos

Key Considerations

  • Camera angle and height
  • Field of view
  • Frame rate and resolution
  • Lighting conditions

Dataset Strategy

  • Use an existing dataset focused on person detection, without distinguishing age groups
  • Evaluate and select dataset images based on camera placement
  • Customize and enrich the dataset with client-specific images
  • Split data into training, validation, and testing sets

Model Pipeline

  • 1 Base model selection (YOLOv8, Faster R-CNN, Detectron2)
  • 2 Client-specific fine-tuning
  • 3 Inference optimization (FP16 / INT8)
  • 4 Performance benchmarking and validation

Cloud Infrastructure Options

AWS EC2 Options

AWS EC2 – p3.2xlarge

High-performance tier
  • GPU: 1× NVIDIA Tesla V100 (16 GB VRAM)
  • vCPUs: 8 vCPUs
  • RAM: 61 GB RAM
  • Use Case: AI model training and high-throughput video inference

AWS EC2 – g4dn.xlarge to g4dn.12xlarge

Inference-optimized tier
  • GPU: NVIDIA Tesla T4 (16 GB VRAM)
  • vCPUs: 4–48 vCPUs
  • RAM: 16–192 GB RAM
  • Use Case: Video analytics and batch processing

AWS EC2 – g5.xlarge to g5.12xlarge

Balanced / modern tier
  • GPU: NVIDIA A10G (24 GB VRAM)
  • vCPUs: 4–48 vCPUs
  • RAM: 16–192 GB RAM
  • Use Case: Improved inference speed, multi-stream video

AWS EC2 – p4d / p5 instances

Enterprise / future-proof tier
  • GPU: NVIDIA A100 / H100 GPUs
  • vCPUs: High
  • RAM: Very high memory
  • Use Case: Large-scale training and multi-store deployments

Google Cloud Options

Google Cloud Custom (V100)

High-performance tier
  • GPU: NVIDIA Tesla V100 (16 GB VRAM)
  • vCPUs: 8 vCPUs
  • RAM: 62 GB RAM
  • Use Case: AI model training and high-throughput video inference

Google Cloud Custom (T4)

Inference-optimized tier
  • GPU: NVIDIA Tesla T4 (16 GB VRAM)
  • vCPUs: 4–8 vCPUs
  • RAM: 16–64 GB RAM
  • Use Case: Efficient video analytics and batch processing

Google Cloud A2 Series (A100)

Enterprise / large-scale tier
  • GPU: NVIDIA A100 (40–80 GB VRAM)
  • vCPUs: 12–96 vCPUs
  • RAM: High-memory configurations
  • Use Case: Large-scale training and multi-stream video analytics

Google Cloud G2 Series (L4)

Modern inference tier
  • GPU: NVIDIA L4 (24 GB VRAM)
  • vCPUs: Flexible
  • RAM: Flexible
  • Use Case: Real-time video analytics, lower latency

Infrastructure Range Summary

Inference only g4dn (T4)
Balanced analytics g5 (A10G)
High-performance p3 (V100)
Enterprise p4/p5 (A100/H100)

GPU Technical Comparison

Compare leading GPU options to choose the right hardware for your analytics workload.

Feature NVIDIA Tesla V100 NVIDIA Tesla T4
GPU Type Data-center / training-grade Inference-optimized
VRAM 16 GB HBM2 16 GB GDDR6
Tensor Cores 640 320
FP32 Performance ~14 TFLOPS ~8.1 TFLOPS
FP16 Performance ~112 TFLOPS ~65 TFLOPS
Memory Bandwidth 900 GB/s 320 GB/s
Power Consumption 250 W 70 W
Best For Model training, high-density video inference Video inference, batch processing
Key Strengths High-speed training, large batch processing Efficient, cost-effective, low/medium traffic

Development Workflow

Our proven 9-phase development process ensures high-quality, client-ready analytics solutions.

1. Client Data Collection

Gather high-quality video data for model training and validation.

Steps

  • Identify key camera locations (entrances, high-traffic zones)
  • Record video samples in different lighting and crowd density
  • Ensure frame rate (≥15 fps) and resolution (≥720p)
  • Collect representative footage for training and testing

Deliverables

  • Raw video dataset
  • Metadata file (location, timestamp, camera ID)

2. Dataset Preparation

Prepare data for model training and ensure quality.

Steps

  • Convert videos to standard format (MP4, AVI)
  • Extract frames at configurable intervals
  • Label frames for 'person' class (bounding boxes)
  • Augment dataset: rotations, lighting adjustments
  • Split dataset: Training (70%), Validation (20%), Test (10%)

Deliverables

  • Cleaned and annotated dataset
  • Augmented dataset ready for training

3. Initial Model Training

Train a base model to detect and count people.

Steps

  • Select base architecture (YOLOv8, Faster R-CNN, Detectron2)
  • Train initial model using pre-labeled datasets
  • Monitor training loss and precision-recall curves
  • Save model checkpoints periodically

Deliverables

  • Base model checkpoint
  • Training logs and metrics

4. Initial Inference & Testing

Validate model performance on client data.

Steps

  • Run inference on sample client videos
  • Evaluate detection accuracy and counting correctness
  • Identify edge cases: occlusions, low lighting, high density

Deliverables

  • Inference video samples
  • Accuracy report (precision, recall, F1)

5. Model Fine-Tuning

Adapt model to client's real-world conditions.

Steps

  • Retrain using client-specific video samples
  • Apply transfer learning techniques
  • Test for overfitting using validation set
  • Update model weights to improve accuracy

Deliverables

  • Client-adapted model
  • Updated validation report

6. Inference Optimization

Maximize processing speed.

Steps

  • Quantization (FP16 / INT8) for faster inference
  • Batch size tuning for GPU efficiency
  • Multi-threading / multi-GPU setup if applicable
  • Test inference speed per video resolution

Deliverables

  • Optimized model
  • Performance metrics

7. Output Generation

Produce actionable insights and reports.

Steps

  • Generate processed video with overlays
  • Export structured data (Excel/CSV format)
  • Optional dashboard integration (Power BI, Tableau)

Deliverables

  • Processed videos
  • CSV/Excel reports
  • Heat maps

8. Enterprise Integration

Ensure seamless data flow for business operations.

Steps

  • Map outputs to client systems (Sales, Inventory, Marketing)
  • Implement automated ingestion pipelines
  • Ensure secure data transfer and storage

Deliverables

  • Integrated system
  • API/ETL documentation

9. Continuous Improvement

Ensure long-term reliability and accuracy.

Steps

  • Monitor system performance in production
  • Measure false positives/negatives
  • Retrain periodically with new client videos
  • Update for layout/lighting changes

Deliverables

  • Performance reports
  • Updated checkpoints

Deployment Options

Choose the deployment model that best fits your organization's needs and technical capabilities.

Offline / Batch Processing

Clients send video files to the service provider, who performs all processing and delivers results without requiring client-side infrastructure.

Workflow

  • Video Upload: Upload via WeTransfer, Google Drive, or Dropbox
  • Processing: Cloud GPU processing with detection and counting
  • Delivery: Excel/CSV report and processed video delivered

Benefits

  • No client-side infrastructure required
  • Minimal technical knowledge needed
  • All processing handled by experts

Web Platform / Self-Service

Clients upload, process, and download results through a web-based interface with real-time progress visibility.

Workflow

  • Web Upload: Secure web platform with drag-and-drop
  • Processing: Real-time progress bar and status updates
  • Download: Processed video and detailed reports

Benefits

  • Track processing progress in real time
  • Centralized storage of videos and reports
  • Role-based access for multiple users

Visualization Outputs

Transform raw video data into intuitive visual representations for data-driven decisions.

Processed Video Frames

Real-time detection overlays showing model understanding.

Features

  • Bounding boxes around detected persons
  • On-screen counter updating in real-time
  • Directional arrows for movement
  • Timestamp and camera ID annotations

On-Screen Counters

Display real-time numeric data on video frames.

Features

  • Entering/Exiting/Passing-by counters
  • Configurable placement
  • Synchronized with model inference

Directional Movement Tracking

Understand visitor navigation patterns.

Features

  • Arrows showing movement direction
  • Entry/exit behavior tracking
  • Internal movement pattern analysis

Heat Maps

Visualize high-traffic areas.

Features

  • Color-coded density overlay
  • Time-based aggregation (hourly, daily)
  • Store layout integration

Customer Behavior Patterns

Analyze trends for operational decisions.

Features

  • Heat map evolution over time
  • Popular paths highlighted
  • Dwell time estimation
  • Marketing correlation analysis

Computer Vision Heat Mapping

Core Concept

  • Computer Vision interprets visual information from cameras
  • Algorithms detect, track, and count individuals across zones
  • Heat maps translate foot traffic into color-coded visualizations

Key Applications

Foot Traffic Analysis

  • Tracks customer movement across store areas
  • Detects high-traffic and underutilized zones
  • Supports layout optimization

Customer Engagement

  • Visualizes interactions with displays and kiosks
  • Identifies attention-attracting zones
  • Provides marketing insights

Resource Planning

  • Guides staff placement and inventory
  • Identifies areas requiring attention
  • Reduces manual monitoring

Maintenance & Future Roadmap

Model Maintenance

Objective: Ensure continued accuracy of analytics.

Continuous Improvement

  • Retrain with new video data
  • Update detection thresholds

Environment Adaptation

  • Recalibrate for layout changes
  • Adjust for lighting variations

Optimization

  • Keep libraries up to date
  • Optimize GPU utilization
  • Optimize bandwidth usage

Future Enhancements

Advanced Behavior Analysis

  • Path tracking within store
  • Dwell time measurements
  • Zone visit frequency

Custom Reports

  • Day/week/month reporting
  • Graphical summaries
  • Multiple export formats

Anomaly Detection

  • Crowd surge detection
  • Automated alerts

Interactive Dashboards

  • Power BI / Tableau integration
  • Heat maps and flow arrows
  • Time/camera filtering

Project Timeline

Prototype Development

  • Camera placement testing
  • Dataset research and training
  • Performance benchmarking
  • Scalability evaluation

Model Customization

  • Client footage integration
  • Model fine-tuning
  • Code optimization
  • Enterprise integration prep

Production & Improvement

  • Live inference deployment
  • Pipeline automation
  • Dashboard development
  • Continuous monitoring

Key Performance Indicators

Measure success with clearly defined, actionable metrics.

  • Counting accuracy (%) across all zones
  • False positive / false negative rate
  • Video processing throughput per GPU
  • System reliability and uptime
  • Foot traffic vs sales conversion
  • Heat map accuracy

Data Privacy & Compliance

We prioritize data protection and regulatory compliance in all our solutions.

No facial recognition or personal identification
GDPR-compliant data processing
Video used exclusively for analytics
Secure storage with role-based access

Risks & Mitigation

Proactive risk management ensures project success.

Risk Mitigation Strategy
Poor camera angles or blind spots Follow installation guidelines; regular audits
Lighting variations or glare Periodic retraining; adjust camera settings
High computational load GPU optimization, batching, scaling
Model drift over time Continuous retraining with new data

Next Steps

Ready to transform your video data into actionable insights? Here's how to get started.

1 Step 1: Confirm Camera Setup

  • Review camera placement and coverage
  • Identify blind spots
  • Ensure proper resolution and frame rate

2 Step 2: Select Cloud Infrastructure

  • Evaluate AWS, Google Cloud, or hybrid
  • Match to project requirements

3 Step 3: Prototype Development

  • Collect sample videos
  • Customize dataset
  • Train and test model

4 Step 4: Validate Accuracy

  • Run on real client video
  • Measure accuracy metrics
  • Identify adjustments needed

5 Step 5: Approve Deployment

  • Finalize architecture
  • Define monitoring strategy
  • Plan scaling
  • Obtain client approval

Ready to Get Started?

Contact us today to discuss your computer vision analytics needs and discover how we can help transform your business.